About the 1% AI Club
Welcome to the 1% AI Club – where business leaders gain the AI edge through continuous improvement.
The most successful businesses don't transform overnight. They evolve through small, consistent steps forward – each one building on the last.
Our Philosophy: We believe in the power of the 1% improvement mindset. Each week, we share valuable AI insights, practical education, and strategic thought leadership that helps move your business forward. These small gains compound over time, transforming your operations without overwhelming disruption.
Who We Are: I'm Ben Macdonald, founder of LessClicks and T40. With 20+ years of business leadership experience, I've seen how consistent learning and strategic application outperform dramatic overhauls every time.
What Makes Us Different: Rather than bombarding you with endless AI tools and trends, we focus on delivering clear, actionable insights that build your AI advantage over time. Our carefully curated content cuts through the noise to bring you what actually matters for business growth.
Our approach follows the 4E Framework that helps turn AI insights into business results:
Educate - Building your AI knowledge foundation piece by piece
Evaluate - Helping you spot opportunities others miss
Execute - Turning insights into practical application
Enhance - Continuously refining for greater impact
Our Promise: Each post delivers valuable AI insights that build your competitive advantage incrementally. Over time, these small improvements compound into significant transformation.
Our clients who embrace this continuous improvement approach consistently see remarkable results: streamlined operations, reduced costs, and sustainable growth.
Who This Is For: Forward-thinking business leaders who value consistent progress. Marketing agencies looking to develop AI expertise. B2B sales teams wanting to work smarter through strategic AI adoption.
Ready to join the 1% AI Club? Subscribe below to start your journey of continuous AI improvement.
The path to AI mastery isn't found in overnight transformations. It's built through valuable insights that compound over time. Let's grow together.
