The Tools Are the Commodity. You Are the Asset.

Everyone’s debating about which AI tool to use and which is the best.

ChatGPT or Claude? Midjourney or Flux? Cursor or GitHub Copilot? The latest shiny thing or last month’s favourite?

You’re asking the wrong question.

The drill doesn’t build the house. The carpenter does.

I’ve seen many business owners grab the same AI tools. They all get access to the same tech. Same features. Same monthly fee.

But the results? Night and day.

One business uses ChatGPT to write basic emails. Another builds entire marketing systems with it. Same tool. Different skills.

The thing is, we’re treating AI like search engines. Type a few words and hope for magic.

That’s not how it works.

Search is seven words max. AI is a conversation. A skill. An art form.

I’ve recorded 13-minute voice prompts before hitting send. Most people type “write me a blog post” and wonder why it’s rubbish.

The difference? Prompt engineering.

Not the fancy tech term. The practical skill of talking to machines like they’re your best junior employee.

You know what they need. You know how to guide them. You know when they’re going wrong.

It’s like learning to drive. Everyone can buy a car. Not everyone can navigate rush hour traffic.

The tools will get cheaper. Faster. Better.

But knowing how to use them properly? That’s where the money is.

Your competitor has the same wrench. The same screwdriver. The same access to ChatGPT.

But do they know how to build with it?

That’s your edge. That’s your value.

While everyone else fights over which tool is best, you’re mastering how to use them all.

The future doesn’t belong to the person with the best AI.

It belongs to the person who knows how to use AI best.